With Paramount+ becoming more of a priority for ViacomCBS, it questions why they bother keeping Showtime and BET+ separate. But it seems that they are about to change it up a little.
ViacomCBS is launching a brand new Paramount+ and Showtime bundle later this month.
“We’ve got a Paramount Plus-Showtime bundle that we’ll be launching later this month,” ViacomCBS Executive Vice President and CFO Naveen Chopra said during a Bank of America Securities conference earlier this week. “I think we found interesting ways to create value out of that ecosystem by sampling; by doing promotions; by creating bundles across those different services.”
No price has been revealed. Though ViacomCBS currently offers Showtime as an add-on to Paramount+ subscriptions, making the combined cost $13.99 with ad-supported Paramount+ $18.99 with an ad-free Paramount+ plan.
This bundle may lead up to Paramount+ integrating Showtime fulling into the service as an add-on previously stated at the investor event back in February and if this is successful, BET+ maybe next to do this.
What do you think about the new Paramount+/Showtime bundle?
