‘Monster High 2’ and 'A Really Haunted Loud House' Treat Nickelodeon To Ratings Success

Nickelodeon may not have offered a lot of Halloween fare for the season, but with what they have, they've declared victory already.

A Really Haunted Loud House reached about 1.9M viewers across all of its September 28 weekend airings on the Nick channels. In the L3 window, the film soared 100%, a doubling of its audience, to a 0.4 among kids 2-11. It mustered a 67% ratings increase to a 0.5 for the 6-11s.

Monster High 2 premiered the following Thursday, October 5, and ranked as the time slots No. 1 cable program among kids ages 2-11. This meant Nickelodeon also managed a double-digit live and same-day ratings increase in the kids demo year-over-year (33% among the 2-11 demographic and 25% for ages 6-11). This ratings comparison in particular has rather interesting layers, as comparing to the first film doesn't need separate statistics because Monster High: The Movie premiered on the first Thursday in October last year. After three days of viewing, Monster High 2 was up 125% among kids 6-11, managed a 0.9 (versus the live + same-day 0.4 rating). With the 2-11s, the film was up 80% in the L3 window.

The film managed 389,000 total viewers in the L3 window on main Nick a 56% increase from the same-day numbers). In all, Paramount Global says the film reached an audience of 2.6 million across its premiere weekend across all of its airings across the entire Nickelodeon network family.

Both films premiered on Paramount+ the morning of their linear premieres, and are thus now available for streaming. Strangely, Nickelodeon's Halloween festivities seem to be ending this week with the apparent final batch of new Monster High animated series episodes of the month premiering.

Source: Deadline, NickAlive